Before Staging

Before furnishings lacked the designer look that upscale buyers expect. There is nothing inviting, welcoming or upscale in this before picture. Walking into a loft in this condition makes you want to take a u-turn and head for the door. It feels like you have just walked into a college student's dormitory. There is nothing show worthy for high-end buyers in this before picture. All of the cool, industrial, modern detail is being overshadowed by drab furnishings. There is very little to soften the concrete and view of the parking lot across the street.